1. CONSUMERS
We believe that the consumers are the most important element of our business model.
Each step we take in the creation of our products is with the Consumer’s best interests in mind.

2. STAFF
We train our staff according to our business model, involving them so that we all pull in the same direction and therefore achieve our goals.

3. FOOD SAFETY

Food safety is essential within our business model. We apply exhaustive quality controls during the production process.

4. SUPPLIERS
We involve our Suppliers in our business model. We work alongside them to generate a continual improvement in our raw materials, planning and organising the fishing seasons, the fishing grounds, the species and the capture areas.

5. SUSTAINABILITY OF RESOURCES AND SOCIETY
All of our operations are carried out whilst ensuring sustainable fishing practices and contributing as much as possible to the society in which we live.